Barrows Connected Store
INDUSTRY
Retail Innovation + Tech
SOLUTION
Website Redesign + Webflow Development
DELIVERABLES
Web Design + Development, UI Design + Animation
// INTRODUCTION
BCS transforms physical retail through digital innovation.
// THE CHALLENGE
Landing a digital-first experience for in-store innovation.
As global leaders in retail design, media and tech, Barrows Connected Store needed a web presence to match their designs and deploys cutting-edge digital experiences in retail environments around the world.
The challenge? Build a high-performance, motion-driven website that inspires at a glance, lands the BCS story, and equips the internal team to scale content, without dev support.
The challenge? Build a high-performance, motion-driven website that inspires at a glance, lands the BCS story, and equips the internal team to scale content, without dev support.
// FULL SERVICES
UX/UI Design
Webflow Development
Motion Design & Animation
Visual Storytelling
3D Rendering
Webflow Development
Motion Design & Animation
Visual Storytelling
3D Rendering
BCS needed a simplified, high-conversion website that could scale with their offering. One that felt as dynamic and connected as the technologies they deploy in-store.
// THE RESULTS
Built for brand, business, and buyer.
This project was brought to life in close collaboration with FDC and BDC’s internal creative team, whose technical partnership, and unwavering support helped us deliver at speed, without compromise.
Live in 4 weeks
Brand-forward, motion-driven storytelling
Lightweight, high-impact structure
Mobile-optimised from day one
Built in Webflow for speed and scale
Custom-built Webflow CMS for rapid content updates
// THE VISION
A digital showroom engineered to inspire retailers, showcase innovation, and drive commercial impact.
We treated the website like a physical space: inviting, intuitive, and purposefully designed to reveal the Connected Store story in layers. Each section introduces a core capability with motion, clarity, and purpose, showcase not not just what BCS does, but how it works and why it matters.
// GUIDING PRINCIPLES
Designing for clarity, speed and story.
We trimmed complexity in favour of a clean, modern experience that guides the user toward understanding, trust and conversion. The design system scales across screen sizes and page types, giving Barrows flexibility to grow their content over time.
// TRANSFORMING FROM BRAND-FIRST TO HUMAN-CENTRED
Purposeful motion brings the BCS ecosystem to life.
Using subtle, purposeful animation to reveal new layers of the story, we guide users through each core capability. Every scroll reveals a new layer of the story, blending tech with tangibility.
