Mineral Technologies
INDUSTRY
Mining Innovation + Resources
SOLUTION
Website Redesign + Digital Transformation
DELIVERABLES
Web Design + Branding, Design System Development
// INTRODUCTION
As a global leader in mining for over 80 years, MT needed a digital presence that reflected their technical precision, engineering expertise, and trusted legacy.
// THE CHALLENGE
Landing MT’s industrial legacy online without losing precision or scale.
The original Mineral Technologies website no longer reflected the company’s innovation edge. Navigation was complex, key product information was buried, and the brand lacked visual clarity.
It was time to move from a legacy layout to a purpose-built platform. One that could educate, engage, and convert a global industrial audience.
It was time to move from a legacy layout to a purpose-built platform. One that could educate, engage, and convert a global industrial audience.
// FULL SERVICES
UX & UI StrategyWebsite RedesignBrand RefinementCustom Icons & IllustrationsMobi OptimisationDesign System Creation
The Mineral Technologies website had to serve a technical audience, support business development, and surface decades of process knowledge. It also needed to represent their global footprint and deep expertise in equipment, process design, and mineral separation - while being clear, modern, and credible.
// THE RESULTS
The platform showcases MT’s knowledge, culture, and R&D excellence through a system that balances technical accuracy with human usability.
Designed for people. Built for future growth.
Simplified, user-driven navigation and content flow
Mobi-first and SEO-optimised
A modernised brand without losing legacy
Visual storytelling through custom iconography
A highly structured, modular site experience built to scale globally.
Custom-built in Wordpress
// THE VISION
A modern platform that honours MT’s legacy, while leading with clarity, confidence, and UX intelligence.
We transformed the site to reflect decades of proven technology, landmark projects, and deep mining industry trust, all while setting a strong foundation for the next evolution of the brand.
// GUIDING PRINCIPLES
Journey-first navigation and an evolved identity to bridge MT’s history with a confident digital future.
From technical specs to service offerings, everything is structured for clarity and action. Whether you’re a returning client or first-time visitor, the site guides you straight to what matters.
// Meaning through visual design
When precision matters, clarity leads. Our visual language makes the complex simple.
While the industry thrives on data, it’s the visuals that help people connect. Our team developed a suite of tailored illustrations and icons to elevate the brand and support better understanding across technical and non-technical audiences.
