COCO by CoverCompare
INDUSTRY
Short-term Insurance
SOLUTION
3D Brand Ambassador + Character Design
DELIVERABLES
3D Character Development +Persona Strategy & Rendering
// INTRODUCTION
A character built to burst through the boring.
// THE CHALLENGE
Designing a brand persona for digital-native audiences.
COCO was designed to turn the grudge purchase of car insurance into something fun, relatable, and refreshingly human. Born from CoverCompare’s mission to simplify car cover, we created a quirky 3D brand ambassador that could do what most insurers can’t – make people smile while they scroll.
COCO bridged the gap between consumer and insurer with humour, confidence, and a solid set of purple wheels. Think slang, sass, and seamless guidance from quote to cover.
COCO bridged the gap between consumer and insurer with humour, confidence, and a solid set of purple wheels. Think slang, sass, and seamless guidance from quote to cover.
// FULL SERVICES
Character DesignPersona Strategy3D RenderingAnimationCopywritingSocial & Web Asset System
Gen Z and Millennials needed more than fine print and call centres. They needed someone who got it.
// THE RESULTS
Built for relevance, recognition, and results.
COCO wasn’t just a mascot. She was the face of a digital-first experience – designed to guide, delight, and convert across touch points. Every element was crafted to build trust and break down insurance friction.
Custom 3D character
Custom rigging and AI-animation
Web and social media asset kit
Full digital brand guidelines developed
Iconic bubblegum pop and pom-pom hairstyle
Designed to increase engagement and quote completion
// THE VISION
An ambassador to connect with users throughout the journey with a playful tone and human-centred dialogue.
COCO helped consumers compare car insurance options without the jargon, using animated sequences and reactive copy to nudge progress.COCO became a recognisable digital guide – from her bubblegum cues to her bold, branded personality. Her tone? Casual, smart, and always one TikTok ahead.
// GUIDING PRINCIPLES
Rooted in authenticity, COCO spoke ‘with’ users not ‘at’ them.
Every part of COCO was rooted in authentic Gen Z culture: From visual style, voice, slang, and scroll behaviour. Her content was built for motion, interaction, and immediate relatability.
COCO made an instant impression. A bubblegum pop. A cheeky quip. A wink from behind the wheel. She didn’t just explain cover – she made it part of the feed.
COCO made an instant impression. A bubblegum pop. A cheeky quip. A wink from behind the wheel. She didn’t just explain cover – she made it part of the feed.
// 3D CHARACTER DESIGN THAT DROVE ENGAGEMENT
COCO's 3D rig was optimised for fast deployment across formats, channels, and seasonal campaigns.
Let’s face it – car insurance is boring.
COCO wasn’t.She turned scrolls into quotes, and quotes into covers – all while keeping it fun, fast, and a little bit fabulous. No cap.
