WeR1
INDUSTRY
Global Music Collective + Technology
SOLUTION
Website Redesign + Webflow Development
DELIVERABLES
Web Design + Dev,UI Design + Animation
// INTRODUCTION
WeR1 connects artists, fans, and events through music and tech. We redesigned their platform for clarity, scale, and cultural resonance, and a deep respect for their users.
// THE CHALLENGE
Landing a platform that lives at the intersection of sound, story, and scale.
As WeR1 scaled its artist-led campaigns and brand collaborations, it needed a digital platform to match their ambition.
The goal? Tell a clearer story about their mission and offering, without losing their authenticity.
Our challenge was to create an impact-driven UX strategy that could speak directly to three very different audiences: fans, artists, and event partners. Each needing something unique from WeR1, and the site needed to reflect that.
The goal? Tell a clearer story about their mission and offering, without losing their authenticity.
Our challenge was to create an impact-driven UX strategy that could speak directly to three very different audiences: fans, artists, and event partners. Each needing something unique from WeR1, and the site needed to reflect that.
// FULL SERVICES
UX Strategy
Persona-Led Journey
UX/UI Design
Webflow Development
Motion Design & Animation Custom Code
SEO + CMS Setup
Persona-Led Journey
UX/UI Design
Webflow Development
Motion Design & Animation Custom Code
SEO + CMS Setup
We created a culture-first experience built to adapt across countries, campaigns, and creators - without sacrificing who WeR1 is at their core.
// THE RESULTS
Rooted in rhythm.
Ready to scale.
Every feature is designed to serve artists first, with fair rewards logic, scalable UI, and mobile access that brings the full community experience to life.
Simplified navigation and content flow
Clear messaging and UX journeys that resonates with fans, artists, and event partners
Lightweight, high-impact structure
Mobile-optimised from day one
Built in Webflow for speed and control
Custom-built Webflow CMS for rapid content updates
// THE VISION
A culture-first tech platform with global ambition. Adaptable across countries, campaigns, and creators, without sacrificing authenticity.
WeR1 needed to show up differently for each user group:
- Fans want to discover music, connect with artists, and feel part of the movement.
- Artists need a platform that amplifies their voice and showcases collaboration opportunities.
- Event partners require clarity on the business offering, past impact, and how to plug in.
Our UX strategy mapped need states to journeys to create tailored pathways that felt intuitive, exciting, and relevant to each user type.
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// GUIDING PRINCIPLES
Designing for real people. Creating space for fans, artists, and event partners to feel seen, supported, and part of the WeR1 journey.
It was about more than just functionality; it was about emotional resonance. A culture-first tech platform where fans feel closer, creators feel valued, and music feels like it belongs again. Our goal was to build a sense of community and connection while keeping WeR1's identity and purpose at the forefront.
// TRANSFORMING FROM BRAND-FIRST TO HUMAN-CENTRED
A platform shaped by people. Designed around fans, artists, and the partners who bring it all to life.
From monetisation to discovery, every element is built with one truth in mind: when you centre the community, the product becomes the story.
