Equity partnerships
We build ventures. Ours, and yours.
01 · Our model
Partners with skin in the game.
We've sat on both sides of the table.
We've pitched ideas, questioned product decisions, worried about runway and celebrated launches. That's why Ventures isn't just another service. It's our way of backing founders we genuinely believe in. Sometimes that's through strategy and design. Sometimes it's through investment. Sometimes it's simply by rolling up our sleeves and building alongside you.
02 · What we do
How it works
- 01
Validation
Every great business starts with better questions. We help validate the opportunity before significant time or money is invested.
- 02
MVP Build
Launch something people can actually use, learn from and improve — not a product packed with unnecessary features.
- 03
Go-to-Market
Launching is one milestone. Finding customers, learning quickly and building momentum is what comes next.
- 04
Growth
The strongest products evolve continuously. We stay involved to help products mature alongside the businesses behind them.
- 05
Fundraising Support
Whether you're approaching investors or refining your pitch, we help present the business clearly and credibly.
- 06
Venture Studio
Sometimes the right partnership goes beyond a client relationship. That's where Venture Studio begins.
We don't fall in love with ideas. We fall in love with solving real problems.
Ideas are easy. Building a business isn't. We partner with ambitious founders to validate ideas, build products and create ventures designed for long-term success.
03 · D6 Ventures
Why we built it this way.
And why founders choose this model:
- 01
Better decisions.
The most expensive phase costs less cash at the moment cash is scarcest.
- 02
Shared incentives.
We don't profit from a longer engagement. We profit from a better company.
- 03
Partners, not suppliers.
The people making your product and brand own part of the outcome.
- 04
Growth-driven.
We're on your side of the table after launch, when most agencies have moved on.
04 · How engagements work
We don't back every idea.
We back the right people. Curious people. Resilient people. Founders who care more about solving real problems than chasing trends. The kind of people we'd happily spend the next five years building alongside.
Great companies don't start with clever ideas. They start with meaningful problems — ones a real group of people already works around every day.
Equity ties us together for years. We take that seriously, which means the founder matters at least as much as the market.
We're not the right partner for a quick flip. We're the right partner for something you intend to still be running in five years.
If we take a position, it's because we'd want to own part of this business whether or not we were building it.
05 · How we partner
Build with us, or let us build for you.
Some founders want a co-building partner, others want a senior team to execute a validated idea. However we start, you get people dedicated to your success.
06 · Where to start
Which one sounds like you?
- 01
Got an idea but no team?
Let's figure out what it needs before you hire anyone.
- 02
Need to launch fast?
We'll help you focus on the smallest product that creates the biggest learning.
- 03
Raising your next round?
We'll help tell a story investors can believe in.
- 04
Not sure it is viable yet?
That's usually the best place to start.
- 05
Need a partner, not a vendor?
Good ideas deserve experienced people behind them.
- 06
Want to pay cash instead?
That's a Product Department project.
Tell us what's on your mind.
Validating an idea, launching a first product or looking for a venture partner — a first conversation costs nothing.
07 · The T's & C's
Our terms
No surprises. Everything is set deal by deal, in writing, with your counsel and ours.
We don't believe in hidden clauses, inflated retainers or complicated commercial models. If we think we're the right partner, we'll tell you. If we don't, we'll tell you that too. Structures vary by stage. Earlier companies see a larger position and a more involved partnership; later-stage companies usually get a small position on a mostly-cash engagement, if any.
Common questions
No — we don't write cheques. Our investment is the work: the deferred portion of our fee converts into equity. That's the whole model, and it's why we can only back companies we're actually building.
No. Every engagement keeps a cash component. Equity replaces part of a fee, never all of it.
From pre-seed through growth. The structure changes considerably with stage.
Rarely, and only where the position is large enough to warrant it. In most cases a clean, rights-free position is better for everyone — including your future investors.
Then pay cash. Most of our clients do, and it doesn't change the work.